Keyrock promotes Stef Wynendaele to Chief Commercial Officer

Brussels, April 27, 2026: Keyrock, a global crypto investment group, announced today the promotion of Stef Wynendaele to Chief Commercial Officer as the company evolves to meet its growth ambitions. 

Wynendaele, former Global Head of Corporate Sales who joined the company in 2018, has been instrumental in Keyrock’s rise as a multi-service investment group and trusted partner to institutions and digital asset corporations. 

His leadership has enabled Keyrock to expertly guide clients through changing market conditions and provide tailored support across market making, asset management, OTC, and options trading. Building on this foundation, Keyrock also supports the emergence of the tokenised economy as an ecosystem development partner and DeFi liquidity provider. 

In his new role, Wynendaele will spearhead commercial strategy, product innovation, and service excellence, as Keyrock continues to transform finance through digital assets. 

“Tokenisation has fundamentally changed what financial services can be, and the opportunity to define what institutional excellence looks like in this space has never been greater,” commented Stef Wynendaele, Keyrock’s CCO. “Having been part of Keyrock since its earliest days, I am committed to leading that next chapter. Our vision is clear: bespoke products, world-class infrastructure, and service that sets the benchmark for digital assets.”

“All of finance is becoming digital-first. After leading our corporate team for six years, forming strong partnerships with issuers, Stef has a unique perspective on the massive potential of digital finance.” added Kevin de Patoul, Keyrock’s CEO. “With his experience, Stef is perfectly placed to lead our commercial function, and help our growing institutional client base to navigate the nuances of digital finance.”